This webinar is a part of the EDUCAUSE Industry & Campus Solutions series.

Dartmouth College, one of the leading higher educational institutions in the world, had a problem: how to connect and drive a diverse audience to the institution's home page, dartmouth.edu.

For more than 250 years, people have come to Dartmouth to learn how to change the world, but that inspiring story wasn’t coming across on the existing website. And although the site had a rich body of content, the metrics made it clear that engagement was short and shallow.

Working with Third and Grove, Dartmouth undertook an ambitious project to create a new experience from the ground up. In this webinar, we will share the strategies we used with brand and content to drive engagement with prospective students, current students, faculty, staff, parents, alumni, and career seekers.

Outcomes

• Learn how to build an effective content strategy to strengthen brand storytelling
• Discover how to use Information Architecture, navigation, and content to serve a large number of diverse audiences
• Hear how to empower editorial teams for agile content creation
• Find out how to leverage Acquia, Drupal, and a digital asset manager to achieve breakthrough results
• Understand the process used to find essential truths in any digital strategy engagement